Before we discuss on the objectives, let us browse through the history of the company itself.
Priceline.com, which launched in April 1998, is an Internet-based transactional service that offers products in two categories: a travel service that offers leisure airline tickets, hotel rooms, rental cars, packaged vacations and cruises; and a personal finance service that markets home mortgages, refinancing and home equity loans through an independent licensee.
Priceline.com helps users discount obtain rates for travel related items such as airline tickets and hotel stays. The company is not a direct supplier of these services; it is similar to a web portal, providing comparative pricing from an assortment of service companies. It is headquartered in Norwalk, Connecticut, United States. Priceline is the brainchild of venture capitalist Jesse Fink and of digital entrepreneur Jay Walker; the company's origins were closely tied with Walker's company Walker Digital. Hong Kong company Cheung Kong Holdings later purchased a significant portion of Priceline's stock.
(reference : Wikipedia)
As the world enters into global advancement, traveling overseas has practically become part and parcel of ones life. Be it traveling on business trips or going on a holiday, most people wish for a hassle free trip.In the past, without the advancement in technology, booking of air tickets and lodging was deemed as a hassle. People had to go from agencies to agencies just to check out the prices and the most suitable lodging to cater to their needs.
Now, with travel.priceline.com, it makes things much easier for people. The objective of this website is to allow people to get all their travel needs done just by the click of the mouse. Booking of the air tickets, lodging, and even getting hold of transports when you reach the other country, can all be done just within a time frame. Everything is being laid out nicely for you. It saves time and cost as well.
Not only does the website allow you to book your tickets and lodging, it also ensures that you get them at a great saving. It gives you a value for money. Hence, it is no wonder why many people chose to settle their air tickets and lodging via e-commerce.
Too good to be true? Priceline provides the following guarantees on its services.
- Enjoy world-class airlines and hotels
- All tickets are confirmed for the dates you choose
- Get your chosen city zone for you hotel and you preferred star rating
- Within one hour after you made an offer, you’ll know the exact airline brand and flight details, or hotel brand and address, if your offer is successful.
- Credit card transactions through priceline are secure. Alternatively, you can enter your credit card details privately into priceline’s phone payment system.
- Enjoy top-line support from our Call Centre Hotline anytime – even during your trip – and that you tickets will be delivered to your address within 3 working days.
